Creating a fully-electric lawn care company with AI tooling
The adventure of building a modern brand with the latest tools to sell an old-school service.
Read case study ↗Technical. Creative. Strategic. You name it.
Brand builds, retail displays, custom analytical frameworks, editorials, and everything in between.
STABILO woody 3 in 1 sample card
A retail sample card I conceptualized and prototyped to sell the STABILO woody 3 in 1's core claim: one ultra-high quality pencil that draws on paper, glass and dark surfaces.
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Designing a retail end-cap display for Barnes & Noble
A planogram I designed to pitch product and placement options for a key retail partner, later adopted into 30 US stores.
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The Blended Engagement Rate (BER) metric
A custom metric and data visualization I created to make campaign impact on social media engagement visible at a glance.
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'The Codeys' Campaign
A year-end awards campaign I developed to celebrate the best UGC content for Salesforce Developers in 2023.
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