Anthony Tavan AI-native brand & content marketer
Five years at Salesforce driving global engagement growth — now building brands and systems for the next industrial revolution.
From scrappy trade-show booths to global developer events.
Salesforce
- Owned social strategy & execution for Salesforce Developers — the brand reaching millions of technical builders.
- Led social for TrailblazerDX, Salesforce's second-largest global event, and for the Trailblazer Ecosystem at Dreamforce 2023 + 2024.
- Built the custom Blended Engagement Rate (BER) metric that reshaped how the team measured organic impact.
MacPherson's
- Ran North American brand strategy for three international fine-art brands (RGM, MABEF, LeFranc Bourgeois) and one domestic: Art Alternatives. Co-managed STABILO (Germany) and POSCA (Japan).
- Led numerous successful nationwide product launches, retail partnerships, trade-show activations and more.
NeuroGym
- Designed key reporting frameworks, ran webinar operations for thousands of weekly live attendees, and managed ongoing ad spend for lead generation.
- Built segmentation and email strategies that consistently lifted conversion.
Marketing workflows for a new era.
Copywriting at scale
Prompt systems, tonal frameworks and review loops that deliver better copy, faster.
Brand & visual systems
Rapid conceptualization and creative iteration becomes next-level, on-brand output with human refinement.
Content operations
Briefs, calendars, repurposing strategy, channel-specific variants and more. The advanced use of AI tooling means multiplying output while maintaining headcount.
Research & insight
Competitive teardowns, audience synthesis, trend scans and advanced social listening yield unprecedented visibility.
When marketing fundamentals meet modern tools.
A fully-electric, on-demand lawn care service operating in the larger Seattle area.
Brand identity, copywriting, site architecture, design system, and code — all built with AI. Completed in weeks, not months.
Brand build
Logo, palette, voice, naming, and visual language — developed iteratively with AI tooling and refined by hand.
Production website & booking flow
Live e-commerce experience with instant quote calculator, real-time service selection, and transparent pricing.
Launch architecture
Content strategy, on-page SEO, and a marketing funnel built for a lean operation.
Proof of concept
A working demonstration of what AI-native marketers can ship with minimal resources.
Three stacks. Maximum impact.
Marketing
- Brand Management
- Content Strategy
- Go to Market
- Campaign Design
- Market Research
- Consumer Insights
- Social Media Management
- Developer Marketing
AI & Tech
- Prompt Engineering
- AI Copywriting Systems
- AI Image & Motion Graphics
- AI-Assisted Web Dev
- Content Automation
- Google Analytics
Creative
- Figma
- Adobe Illustrator
- Canva
- Procreate