2020 – 2025Seattle, WA
+ San Francisco, CA
Salesforce
Senior Marketing Specialist, Developer Marketing
- Owned social strategy & execution for Salesforce Developers — the brand reaching millions of technical builders.
- Led social media marketing strategy and execution for TrailblazerDX, Salesforce's second-largest global event.
- Built the custom Blended Engagement Rate (BER) metric that reshaped how the team measured organic impact.
+50%increase in TrailblazerDX organic social engagement and reach
+54%uplift in overall organic engagement in first fiscal year
11Morganic impressions — 83% reach increase YoY
2018 – 2019Emeryville, CA
MacPherson's
Assistant Brand Manager
- Led North American market strategy for three international art brands (RGM, MABEF, and LeFranc Bourgeois) and one major domestic brand (Art Alternatives).
- Designed omni-channel promotional campaigns to boost brand visibility and market penetration.
- Led numerous successful nationwide product launches, retail partnerships, trade-show activations and more.
$25M+combined annual revenue of managed brands
#1revenue-grossing booth at the company's largest trade show
30end-cap proposals adopted by Barnes & Noble
2014 – 2017Rancho Santa Fe, CA
NeuroGym
Marketing Analyst
- Top-to-bottom funnel optimization: lead generation, audience segmentation, drip and nurture campaign design, A/B testing, abandoned cart, retargeting etc.
- Managed $75K in weekly ad spend (optimized for metrics like CPA, CPL, LTV etc.)
- Designed and implemented custom reporting, analytics, data visualization, and procedural frameworks to improve decision making for the Marketing, Operations and Finance teams.
$75Kmanaged weekly ad spend
+$15Kaverage per-webinar revenue increase
